In response to the issue of fertilizer faking and adulteration in Mindanao, Atlas Fertilizer Corporation’s Mindanao district launched a radio block program and radio spot campaign to educate farmers on detecting fake fertilizers and promote genuine products, including non-traditional fertilizer grades.
Continue readingAtlas Fertilizer Corporation launched the 5S program, a workplace management initiative, to improve efficiency and prevent errors. They introduced it through a “Run for 5S” event, initiated the program in pilot departments, and aimed to set standard norms for company-wide implementation.
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This entrepreneurial journey began modestly with a feeds supply store in Tiaong, Quezon, founded by a couple with a mere ₱20,000 capital, and it evolved over the years, encompassing ventures in poultry, hardware, a convenience store, and a distributorship for Atlas Fertilizer Corporation.
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Cuenca Agricultural Supply, later renamed Abigail Farm Supply Incorporated, began as a single branch in Surallah, South Cotabato, and grew into a multi-branch agribusiness through the dedication and faith of its founders, Mr. and Mrs. Ruth Cuenca.
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